Job Location: Tuscaloosa, AL
Job Description:
Right Space Commercial is seeking a dynamic, results-oriented Marketing Director to lead the strategy, development, and execution of all marketing initiatives. This individual will work directly with the company owner to strategize campaigns, prioritize marketing efforts based on property performance and goals, and drive lead generation for our sales and leasing team. The ideal candidate thrives in a fast-paced environment, has a strong grasp of digital and traditional marketing, and is passionate about transforming vacant spaces into thriving business hubs. This position will also be responsible for leading the hiring and management process of future marketing support roles.
Key Responsibilities
Strategic Campaign Management
Partner with the company owner to plan, prioritize, and execute strategic marketing campaigns
Lead brainstorming sessions to align messaging with business goals, particularly high-rent or high-priority properties
Ensure all campaigns are designed to generate qualified leads for the sales team
Lead Generation & Vacancy Reduction
Analyze vacancy reports and implement marketing strategies to reduce average days on market
Strategically promote listings to increase showing activity and property inquiries
Set and track monthly lead generation goals
Digital Marketing & Content Creation
Develop and manage digital content across Facebook, Instagram, LinkedIn, YouTube, and Google Business
Create engaging property content including photography, video tours, and before/after transformations
Write compelling property descriptions for listings and marketing collateral
Analytics & Performance Tracking
Monitor, analyze, and report on campaign performance using Meta, Google Analytics, and LinkedIn Insights
Evaluate ROI of paid ads and social content; adjust strategy accordingly
Maintain weekly performance dashboards and marketing reports
Traditional Marketing & Coordination
Plan and execute print mail campaigns, flyers, brochures, and signage in collaboration with creative partners
Strategize messaging and recipient targeting for all mail and print advertising efforts
Manage production timelines, vendor relationships, and inventory of marketing materials
Team Management & Hiring
Oversee the hiring and onboarding process for future marketing assistants and interns
Delegate and manage tasks effectively to support growth and campaign execution
Qualifications
Bachelor’s degree in Marketing, Communications, or related field (preferred)
2+ years of marketing experience (commercial real estate preferred)
Strong written and visual content creation skills; experience with Canva, BrownieBox, or Adobe Creative Suite preferred
Proficient in digital advertising tools (Google Ads, Meta Ads Manager)
Organized, self-motivated, and deadline-driven
Experience with CRM tools and email platforms like MailChimp or Constant Contact
Must have reliable transportation for property visits and content creation
Preferred Skills:
Strategic Campaign Planning – Ability to collaborate with leadership to plan and execute high-impact marketing strategies.
Lead Generation & Vacancy Reduction – Proven track record of generating leads and reducing time on market for listings.
Digital Content Creation – Strong skills in developing engaging visual and written content (e.g., photos, videos, descriptions).
Social Media Management – Experience managing content across platforms like Facebook, Instagram, LinkedIn, YouTube, and Google Business.
Performance Analytics – Ability to analyze campaign performance and adjust strategies based on metrics from Meta, Google Analytics, etc.
Project Management – Organized and deadline-driven with experience managing vendors, print timelines, and marketing inventory.
Advertising Tools Proficiency – Skilled in tools such as Google Ads, Meta Ads Manager, and familiarity with Canva or Adobe Creative Suite.
CRM & Email Marketing – Experience with CRM platforms and tools like MailChimp or Constant Contact for nurturing leads.
Team Leadership – Ability to hire, onboard, and manage support staff effectively.
Commercial Real Estate Marketing Experience – Industry-specific knowledge is preferred to tailor campaigns to leasing and property goals.
